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I admit it… I am hooked on Pinterest. What makes it so darn addicting? To visual people, it is a virtual smorgasbord of sights, colors, ideas and you can count me into this giant playground of eye candy. Business’s are quickly jumping on the band wagon although the clearly are still trying to figure out exactly how to align it with their business. I’ve seen a bevy of Etsy artists already using it to display their designs. I have been on for almost 6 months, but only the last few weeks has brought the treasures I am now seeing. It can be hard to get a grasp of how and who to follow when you first join, so I have been gathering lists from around the web to share with you. Please, if you have others you love and want to share leave them in the comments… after all… one can never have too many Pinterest friends!
Gap has gone fairly simple (but hardly boring) with the platform thus far, mixing it up with pinboards like “Snow” and “Candy” – both of which align well with their brand but aren’t directly salesy.
Pottery Barn Kids is focused entirely on the greater benefits of the products they sell. They include pinboards designed for upcoming holidays (Valentine’s Day), sneak previews of new products, and other items mommies are sure to love.
Nordstrom isn’t doing anything especially unique, but they have one of the larger brand followings and lots of re-pinning going on with their ultra-loyal and highly-affluent fan base.
Whole Foods just plain gets it – they don’t appear to be promoting their own products on Pinterest at all. Instead they’re bringing new ideas to their socially-conscious customer centered around gardening, recycling, holidays, and art.
Martha Stewart Her page is filled with enticing images of savory treats, she is on the verge of 15K followers, and everything just seems to fit.
The Travel Channel is utilizing the tool to display panoramic photos from around the world, and they’re also providing exclusive behind-the-scenes content from various programs.
Real Simple uses pinboards to promote new ways to use old things, problem-solving products, and daily deals.
The Today Show provides a place for fans to connect around the subjects of their show on an ongoing basis – a great way to leverage the tool in real-time.
Southwest Airlines actively links to and displays travel tips and inspiring quotes, both of which are required to get through the awful experience of flying (especially in the winter). Two thumbs up.
The Seattle Seahawks are making a splash on Pinterest. They’re up and running and using it to visually depict the sights and sounds of the stadium.
Carlo’s Bakery, which was made famous on TLC’s “Cake Boss”, is utilizing Pinterest to show off their innovative high-end cakes.
Michaels is another seemingly perfect fit for Pinterest, displaying hundreds of ideas for arts and crafts during any given season.
Pillsbury is using the platform to bring fresh ideas for using their product at home, and has appropriately named their page “PillsburyIdeas”.
Lowe’s is a bit of an awkward brand for the platform at this point, but they’re doing their best to engage with the female portion of their audience. Their page may be a little too cutesy and craft-oriented to represent their brand appropriately the male audience.
Luce de Luce Focus: Photography & Art
Ben Silberman Focus: Gifts & Gadgets for guys
Jessica Colaluca Focus: Color Inspiration
Glitter Guide Focus: Girly Girls
Bonnie Tsang Focus: General/Style
Evan Sharp Focus: Architecture/Geekery
Leah Dent Focus: General/Quirky
Abby Adams Focus: Art/Architecture/Travel
Christine Martinez Focus: General/Dogs
Steven McGaughey Focus: Outdoors/Gear
Chad Syme Focus: Graphic Design
Jane Wang Focus: General/Modern
Mike D Focus: General
synapse Focus: Interior Design
Paula Deen Focus: Food
N&N Focus: General/Lifestyle
sfgirlbybay * Focus: Interior Design
fitsugar Focus: Fitness/Health
Fashion
Kaleidoscope: Have a phone app
Refinery29: A fashion blog that is always at the forefront of online trends.
Nina Garcia: The Marie Clarie editor’s boards are gorgeous and on trend.
P.S. I Made This: P.P.S She Pins.
Lauren Indvik: Mashable’s Fashion and media blogger.
Bauble Bar: Go-to affordable jewelry source pins too.
Stripes and Sequins: Grace Atwood’s ode to diy design.
Lucky Magazine: Favorite shopping mag is here too.
Warby Parker: Affordable eyewear to see pretty pins.
Lilly Pulitizer: Pink and green preppy faves.
Bergdorf Goodman: Shopable boards right from 5th Ave.
Oscar PR Girl: Oscar de la Renta’s pr maven.
Matchbook Magazine: Guide to the good life.
Eat. Sleep. Wear.: Pin.
Glitter Guide: Show them how you sparkle.
Taylor Sterling: The girl behind Glitter Guide.
Club Monaco: Culture club hits the boards.
Carol Han: CACreative’s CEO and Milk&Mode blogger pins too!
Rue Magazine: This online glossy is everywhere.
Birchbox: Boards of ‘Box beauty.
Edition01: Super curated(and super gorgeous) goods.
Caroline Waxler: Runs Lucky Magazine’s website while planning an epic wedding
Ruche: Adorable online shopping.
{This Is Glamorous}: {Glamorous meets Pinterest}.
John Januzzi: Lucky Mag’s social media master.
Kendi Everyday: Just a girl wondering what to wear.
Ryan Junee: Kaleidoscope ceo by day, Skyhawk pilot by night.
HonestlyWTF: These girls are honestly awesome.
Gap: Fall into the Gap.
Land’s End Canvas: Boat shoes and duck boots.
Sarah Kunst: Kaleidoscope’s compulsive shopper.
Crosby Noricks: Pr Couture’s pretty pins.
Nordstrom: Hi Lily, Kent, Katie, Carla and Shauna!
Michael Kors: Gorgeous pins from the king of camel.
Etsy: Bestsy and regretsy crafts + vintage goods.
Jessica Quirk: What she wears, wore and will wear.
Paperfashion: This fashion illustrator is pinning perfection.
Pennyweight: In for a pinning with the owner of Troubadour Vintage
melaniexeinalem Focus: Fashion/Style
Joy Cho : Oh Joy! Focus: Fashion/Lifestyle
Wedding
The Perfect Palette: Color coordination on steroids.
Divya Silbermann: Mrs. Pinterest pins pretty.
Wed: The Magazine: Pins: Wedding everything.
Bridefinds: Bride finds, bride pins.
Andrea Eppolito: Viva Las Vegas wedding planner.
Style me Pretty: Style me married.
Martha Stewart Weddings: Wedding special things.
Scoots Lovely: Farm girl wedding inspiration.
EmmalineBride: Wedding guide for the homemade bride.
LuxeFinds: Seach engine for fabulous.
Brides: The magazine comes to life.
Pascale De Groof: Design driven wedding inspiration.
Catie Roquillo: Mood boards for theme weddings.
Laura Stipek: Wedding plans and pins.
The Bridal Party: Professional wedding planner pins pretty.
Chic Vintage Brides: All things vintage.
Brides View: Recent brides + wedding vendors.
Robert and Kathleen Photographers: Photographer couple shooting couples.
Style Me Pretty Focus: Wedding
Art & Design
SF Girl By Bay: Design doyanne from the West Coast.
Stylelist Home: Bringing design down to Earth.
Katie Evans: Katie designs for Kate Spade. Fitting.
San Francisco MoMA: Museum of Modern Art on social media? How…modern.
Hunterdon Art Museum: More art, this time from New Jersey.
Joy Cho / Oh Joy!: Delightful design blogger.
PBS NewsHour’s Art Beat: PBS on Pinterest.
Life: Life Magazine’s photography archive online.
The Indianapolis Museum of Art: Highlights from the IMA collection.
HGTV: Home design inspiration.
The New York Botanical Garden: A museum of plants in the Bronx.
Design Milk: The design blog everyone reads is now pinnable.
Seamless Creative: Brooklyn based design studio.
Style At Home: Canada’s design resource.
Ideas To Steal: We call it borrowing – home and design inspiration.
Erin Loechner: HGTV host with a lot of personality.
NotCot: Not not on Pinterest.
Behance: The original social network for creatives is on this one too.
Real Simple: Real gorgeous, delicious and creative.
Kate @ Wit + Delight: Twin City design whiz.
Lonny Magazine: Accessible design, pinned.
Everything Else
Pinterest: They own the site and make sure it looks nice.
West Elm: Clean, simple products for modern living.
Ben Silbermann: The Pinterest founder pins everything from fashion to food.
Whole Foods: Your favorite grocery store, pinned.
Chobani: Yo! Yogurt on Pinterest, awesome.
Travel Channel: Bucket list porn.
Time Magazine: Book reviews, past covers, interviews and more.
Newsweek: From Arab Spring to Michelle Obama’s fashion, a wide range of boards.
Buzzfeed: Breaking news of the omg and lol variety.
Cabot Cheese: 1001 ways to get your dairy on.
Maia Mcdonald: A huge collection of beautiful pins.
Mashable: Of course the foremost authority on social media is here.
Evan Sharp: Pinterest co-founder and inspirational pinner.
Rick Clark
Feb 29 2012 - 6:55 PM
Great list! Maybe next time I’ll make it!
Gabriella
Mar 1 2012 - 8:42 PM
Thank you. Everyone… you must add DrDeadLine to the list of must follows!
Rick Clark
Mar 1 2012 - 11:42 PM
I’ve saved this… and will work my way through all of your lists. It’s like a syllabus!
MaryAnne Wendt
Feb 19 2012 - 12:08 AM
Hi Gabby great post! Thanks so much for sharing all the brands on Pinterest! I too am addicted. Big time. LOL! –MaryAnne xoxo
Gabriella
Mar 1 2012 - 8:36 PM
Thank you MaryAnne. Loving Pinterest!